In today’s society, a large portion of the population idolise certain celebrities and see them as role models. This can include sportstars, actors, TV presenters, YouTube personalities and more. This level of devotion makes these ‘”influencers” an attractive prospect for marketing companies because any promotional content will be quite effective and seen by a large audience. According to Captiv8, a well-known talent agency “someone with three million to seven million followers can charge, on average, $187,500 for a post on YouTube”. Not only that, internet “influencers” with a follower base between three to seven million people make an average of $75,000 for a promotional Instagram post.
Even a basic Twitter advert can net “influencers” a staggering $30,000 on average. The research also suggests that personalities with 50,000 to 500,000 followers can earn $2.500 per YouTube promotional video and $1000 for an Instagram post. Of course, the ASA has set out clear guidelines informing “influencers” to mark any paid content as sponsored. This is essential and failing to do so could result in hefty fines or legal action. It’s needed because there has been naivety from “influencers” who fail to disclose any brand deals. I’m fairly surprised by the astronomical sums of money being paid for sponsored content although the data could be skewed by a few celebrities who have a huge profile and demand lots of money.
Thank you The New York Times for providing us with this information.
“PewDiePie”, “Role Model”