Instagram is now officially more popular than Twitter and exceeded 400 million monthly users for the first time. This compares to Twitter’s current community of 304 million monthly active users during the last quarter. Unbelievably, the data shows Instagram’s user base increased exponentially by 100 million in just nine months. There has been a dramatic growth in Japan and Brazil which could explain the figures released today. Instagram released a statement regarding this momentous occasion which reads:
“Instagrammers continue to capture incredible photos and videos from all corners of the earth (and even the solar system). We’ve seen inspiring moments like the first surface image of Pluto and Champions League celebrations, as well as striking locales like the white pools of Turkey and a Namibian desert ghost town. These are just a few of the more than 80 million photos per day shared on Instagram.”
“Also, a few notable names have joined Instagram in the last 100 million. The most followed accounts include David Beckham from the UK, Caitlyn Jenner from the US, Indonesia’s Raffi and Nagita, German soccer player Toni Kroos and South Korea’s T.O.P.”
“When Instagram launched nearly five years ago, 400 million seemed like a distant dream. Now, we continue to strive to improve Instagram — helping you experience the world through images and connect with others through shared passions.”
Now that the company is becoming such an influential social media platform, it’s trying to entice sponsors to pay for adverts and make the service more profitable. Film trailers are already quite common on Instagram and I expect other media forms to take advantage of such a massive user base. Personally, I find Twitter much more useful, but it’s interesting to see how various social media services change over time.
Do you use Instagram?
Image courtesy of MarketingLand.
Thank you Sky News for providing us with this information.
