As Nokia is planning to sell its Here Maps, many companies are eager to get ahold of it for themselves. Uber has bid $3 Billion for Here, which is much less than the $8.1 Billion that Nokia paid for Navteq (original name of Here).
With Here being for sale, there are many companies that want to use the tech for their own projects, as well as the licensing fees that there will be. Uber will want the mapping tech since it is such a core part of its business and it can also cut down what it is paying for mapping tech that they currently use. The mapping may also come in very handy for Uber with their own self-driving car projects. This is the second mapping company that Uber is looking to obtain this year as it bought deCarta earlier in the year.
A few of the long list of other companies that will likely be bidding on Here are Apple, Amazon, Audi AG, BMW AG, Baidu, Facebook, Harman, Mercedes-Benz and Sirius XM. We will soon know who will have won the bidding war as The Times says that Nokia will decide what offer to go with later this month.
Thank you The Verge for providing us with this information
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