Starting from the pre-order numbers of 3 million copies, the sales have been jumping to a whooping 10 million copies, and retailers are still requesting more stock.
Battlefield 3 has already been a success before the release of the BETA, but when it got out, millions of players gathered to take part in the exquisite multiplayer experience that DICE and EA have implemented into their game.
Even though a smashing success on the multiplayer part, both EA and DICE want to keep the single campaign in their titles, Frank Gibeau from EA explains:
“The single play experience is important. It’s a great way to get fans into the experience, have them train up and get ready for multiplayer. A lot of fans just enjoy having that single player experience. So I think you have to have both.”
On which EA’s CEO, John Riccitiello, adds:
“Remember as well that single player is often how new players ramp into the game. It’s a way for new players to get exposed to a franchise.”
If you haven’t tried it yet, or you’re waiting for Modern Warfare 3 instead, don’t, just go out there and get yourself a copy, it’s a purchase you will hardly regret.
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