Adobe is taking a thinly veiled jab at Apple by introducing a switching programme for Premiere Pro 5.5 and Creative Suite CS5.5 Production Premium, by offering money off its applications for those who have already purchased its rival’s.
The discount gives 50% off either of Adobe’s programs, which interestingly for CS5 is a saving of nearly £350 which is a lot more than the cost of Final Cut Pro X for instance.
“We’re hearing from video professionals that they want pro level tools that address cutting edge work but also allow them to use legacy footage and workflows,” said Jim Guerard, general manager and vice resident of professional video and audio, Adobe. “At Adobe we’ve been in the trenches with video pros for ears and with Adobe Premiere Pro CS5.5 and CS5.5 Production Premium we’ve delivered professional-grade tools that are already being battle-tested by some of the most innovative filmmakers, broadcasters and video pros.”
A dedicated website has been set-up to help convince users of Adobe’s rival tools to make the switch. It lists many reasons why Adobe believes you should be using its tools, including videos and articles detailing the difference between Adobe’s and the rivals programs. As well as a guide to using Premiere designed for previous users of Final Cut Pro.
The discount is running till 30 September this year, giving you plenty of time to take advantage of this offer. By then, we are sure Final Cut Pro X will be even better as Apple are currently addressing a number of complaints. That said, Adobe still has a lot to do to tempt professionals away from their beloved Mac’s.
Electronic Arts (EA) announced today that its games were played for over 11 billion hours…
Steam's annual end-of-year recap, Steam Replay, provides fascinating insights into gamer habits by comparing individual…
GSC GameWorld released a major title update for STALKER 2 this seeking, bringing the game…
Without any formal announcement, Intel appears to have revealed its new Core 200H series processors…
Ubisoft is not having the best of times, but despite recent flops, the company still…
If you haven’t started playing STALKER 2: Heart of Chornobyl yet, now might be the…