News

Amazon Instant Video to Bundle With Other VOD Services

Strong rumours suggest that Amazon Instant Video will soon include access to other video-on-demand networks, and could do so as soon as this December. According to Bloomberg, Amazon’s video streaming service is set to become the on-demand equivalent of a cable or satellite package, with the company even considering launching its own live channel through Amazon Prime.

While Amazon’s potential new partners have not been revealed – Amazon spokesperson Craig Berman refused to comment on the story – it would make sense for cable channels such as HBO and Showtime to bundle their existing video-on-demand services in an effort to expand their reach beyond existing US cable subscribers.

Amazon Instant Video has an estimated 43.2 million US subscribers, second only to Netflix, and the move can only attract more customers from its rival, especially if, say, Amazon Instant Video becomes the portal through which people get to watch the latest episode of Game of Thrones online, a privilege previously restricted to HBO Go subscribers.

The company is also in the preliminary planning stages to launch its own live channel, in partnership with CBS Corp. and Comcast Corp.’s NBCUniversal, to position itself against TV providers such as Comcast, AT&T, and Sky. Apple are reportedly pursuing a similar strategy.

Ashley Allen

Disqus Comments Loading...

Recent Posts

Electronic Arts Titles Played for Over 11 Billion Hours in 2024

Electronic Arts (EA) announced today that its games were played for over 11 billion hours…

1 day ago

Just 15% of Steam Gaming Time in 2024 Was Spent on New Releases

Steam's annual end-of-year recap, Steam Replay, provides fascinating insights into gamer habits by comparing individual…

1 day ago

STALKER 2 Gets Massive 110GB Patch With 1800+ Fixes

GSC GameWorld released a major title update for STALKER 2 this seeking, bringing the game…

2 days ago

Intel Unveils Core 200H Processors Based on the Previous Raptor Lake Refresh

Without any formal announcement, Intel appears to have revealed its new Core 200H series processors…

2 days ago

Ubisoft Reportedly Developing a New Quadruple A Game

Ubisoft is not having the best of times, but despite recent flops, the company still…

2 days ago

STALKER 2: Heart of Chornobyl Update 1.1 Fixes 1,800 Issues and Revamps A-Life 2.0

If you haven’t started playing STALKER 2: Heart of Chornobyl yet, now might be the…

2 days ago