News

Amazon Will Be Told To Drop ‘Next Day Delivery’ Promise

Amazon Will Be Told To Drop ‘Next Day Delivery’ Promise

One of the key features of an Amazon Prime membership is the guaranteed next day delivery. Put simply, if you order an item before a certain time of day, Amazon promises to get it you before the end of the day. It seems, however, that Amazon is struggling to keep to that promise.

As such, in a report via the Guardian, the UK’s Advertising Standard Authority is set to tell Amazon that it will have to drop the promise to customers. Well, at least it’s customers in the UK.

Too Many Items Not Available

The ASA has found that while Amazon does largely keep to its promise, it offers too many ‘prime‘ items that do not have next day delivery as an option. Given this, the ASA feels that there is something of a contradiction here that an item on sale for Prime users may not necessarily encompass one of Prime’s key features.

The ASA has said: “[A] significant proportion of Prime-labelled items were not available for delivery the next day … because consumers were likely to understand that, so long as they did not order too late, all Prime items would be available for delivery the next day … we concluded that the ad was misleading.”

Not A Good Week For Amazon

The pending decision comes at the end of what hasn’t been a great week for the online retailer. The company has again found itself subject to a lot of criticism surrounding it’s tax payments. This again, despite the money it actually earns in the UK.

It seems though that if the ASA does drop this hammer, the retailer might have to change its Prime delivery guarantee. Put simply, you’ll ‘probably’ get it the next day. Not quite as catchy though is it?…

What do you think? – Let us know in the comments!

Mike Sanders

Disqus Comments Loading...

Recent Posts

Assassin’s Creed Boss Calls Shadows’ Inclusivity Backlash ‘Devastating’

The Assassin's Creed Shadows development team has been facing a difficult time amid an ongoing…

2 mins ago

Yoshi-P Says He Would Like a Re-Release of Vagrant Story and Final Fantasy Tactics

More than twenty years after the launch of Vagrant Story, many are still dreaming of…

17 mins ago

Still Wakes the Deep 

LIVE THE HORROR: An immersive disaster story aboard a stunningly realised North Sea oil rig,…

5 hours ago

PHILIPS 275V8LA – 27 Inch QHD Monitor

The Philips VA LED display uses an advanced multi-domain vertical alignment technology that gives you…

5 hours ago

EPOMAKER Ajazz AK820 Pro 75% Gasket-mounted Mechanical Keyboard 

【TFT Screen: The Interactive Interface】This 75% mechanical keyboard comes equipped with a TFT Screen, serving…

5 hours ago

Funko Fusion

FANDOM FUSION Play as your favorite characters and wield their unique weapons and skills. Team…

5 hours ago