AMD Announces 7th Generation PRO Processors

Currently, there’s a lot of expectation surrounding AMD’s Zen processor range and how it could revolutionise the current market. Even though official benchmarks haven’t been revealed, initial statements seem positive and I’m hopeful Zen will be a resounding success. Today, AMD officially launched their 7th generation PRO Processors designed for embedded business systems. The company’s latest APUs offer improved energy efficiency while extending the product lifespan support. Jim Anderson, senior vice president and general manager, Computing and Graphics Business, AMD said:

“In the past two years we made incredible progresses in the commercial client segment. Since its inception in mid-2014, AMD PRO processor unit shipments increased more than 45 percent enabling businesses all over the world to simplify IT with secure, high performance, reliable solutions”

“We are thrilled to have PC market leaders like HP and Lenovo expanding their use of AMD technology in their business client portfolios.”

Guayente Sanmartin, Vice President of Product Management, Commercial Desktops, HP Inc added:

“We are delivering more performance, security and flexibility to give our enterprise customers peace of mind that allows them to focus on their business, not on IT complexity.”

Steve Brazier, President and CEO of Canalys also weighed in on the new AMD APU series:

“We at Canalys recognize the ongoing appetite across channel and mid-size businesses globally for more secured, reliable, flexible and cost-effective technology enablement.”

“As companies embrace digital options deeper in their businesses, their expectations from technology partners will change, making it imperative that IT vendors deliver products that can make an immediate impact on the market through innovation, enhanced performance and increased reliability, amongst other focus areas. The new desktops, featuring AMD processor technology, provide opportunities for businesses to handle critical challenges without sacrificing manageability, security or stability.”

AMD 7th Generation PRO Processors

• 7th Generation AMD PRO processors tackle business needs in three key areas:
• Help ensure sensitive data and trusted applications remain secure with the dedicated and integrated AMD Secure Processor technology; a system-wide secure environment that offloads and isolates security functions providing an independent hardware based root of trust for secure boot, content protection, application security, and fTPM 2.0 (firmware trusted platform module).
• To meet users’ growing compute and graphic demands, new AMD PRO desktop processors provide up to 14% more compute and 22% more graphic performance while being up to 31% more energy efficient than 6th generation AMD PRO processors[ii].
• Open standards and CPU-agnostic DASH manageability allows IT departments to easily integrate and manage systems. The new AMD AM4 desktop infrastructure provides a stable and upgradable platform for the future.

Given the widespread support from hardware vendors thus far, expect to see the AMD PRO APUs in a wide range of systems including the HP EliteDesk 705 G3.