AMD CEO Claims “We do not Live in the Shadow of Intel”

The battle will be raging until the end of time, Intel vs AMD, who’s better? Who’s faster? Who’s more affordable?

Recently, AMD CEO Rory Read announced that his chief operating officer, Lisa Su, would become the new top dog – effective immediately. In one of her first statements, she made it clear that AMD will not live in the shadows of its competitor – Intel. Lisa marks the first female CEO of this kind in the industry and has been given the task of taking on the transformation of AMD through three clearly announced points. Being described as a ‘straight shooter’, Lisa described simply the new direction for AMD.

The first and highest priority is to produce great products, IP, technologies, system software platforms and customer relations. Her first tasks as the CEO will be to oversee the new AMD releases of K11 and K12 chips, the Seattle ARM server series and the Radeon 20nm graphics series, will they live up to these expectations?

This is followed by improved customer satisfaction. Lisa claims there will be 50 billion connected devices by the year 2020 and AMD wants a large market share. They plan to do a lot of this through their company partnerships which currently boast big-name companies such as HP, Lenovo, Acer, Dell and Apple.

Lastly she’s made it clear that AMD needs to release its products on time, focusing on simple, fast and decisive qualities. As we said before, Lisa doesn’t mess around – she’s made it clear that she’s got high expectations of her company’s future and she’s envisioned AMD as a world leading company in the years to come.

Is this a solid push in the right direction that AMD needs, or is this a front that they’re putting up to draw attention to their brand? Either way, we’re excited to see what Lisa and her staff can accomplish in 2014 and beyond.

What is your preferred platform and why? Most of all, what do you use your platform for?

Image courtesy of Silicon Valley Business Journal