2016 may well go down as the year VR finally takes off for real. Sony and Microsoft have both been making progress towards VR and augmented reality while Oculus and HTC are set to launch the Rift and Vive respectively. Given the efforts and lengths AMD has gone to push VR, it should come to no surprise that a report has revealed that the company has a massive 83% lead in providing the hardware for VR capable systems.
Hardware wise, it is not surprising to see the lead over Nvidia. While PC hardware is a large segment of the VR market, only higher end systems are capable of producing the frames necessary for VR at 90fps and enough resolution for both eyes. Because of this, the PS4 is a viable candidate for VR adoption and with the APU inside it being AMD, Nvidia stands no chance in terms of sheer hardware market share for VR.
As noted many times during the Capsaicin event, AMD has been working with many developers in both gaming and other forms of media with LiquidVR and GPUOpen. AMD has also been on the forefront with developments like VR cafes and partnering with Oculus and HTC to ensure that the Rift and Vive work seamlessly with Radeon. There is even a Radeon VR Ready Premium program to ensure consumers are informed.
With the VR market still in it’s growing stages, AMD has seen an opportunity to get in before it’s competitors have a chance and secure a bastion of developer support and integration. Considering the price of VR capable hardware, AMD stands a good chance to reap a windfall when VR takes off. This can only bode well for AMD as for once they are ahead and hopefully will be able to leverage their position to help the rest of their business grow.
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