AMD Wants VR For The 99%

During their Capsaicin event and Computex press conference, one of the key themes AMD drove home was their support for the VR market. AMD sees a massive potential in VR and the vast market of consumers yet untapped by the tech industry. As part of their move to drive VR forward, Athe company presented us with their new RX 480 graphics card powered by Polaris. In fact, the position of the RX 480 is due to the needs of the VR market.

AMD has 3 main goals driving their Radeon development right now. These are Passion, Persistence, and Play. Fundamentally, the company wants to approach their customers with passion and persist in offering them the best experience possible and making sure they have fun. In order to make sure they reach everyone, the goal is to make VR approachable for most consumers, rather than hearing about them second hand from friends.

With the low entry cost now of $199 for the RX 480, VR can be achieved with a system that costs less than the GTX 1080. By releasing Polaris, AMD is trying to democratize VR away from the top 1% of gamers. Of course, the company does stand to gain from widespread VR adoption, but who can complain when we’re getting such great value?