AMD Wants A Graphics Uprising

With the launch of Radeon technologies Group last year, AMD set a new tone for their graphics division. Since then, driver releases have become much more frequent, offering more support and bug fixes than ever. According to RTG head Raja Koduri, this has all been an attempt to revitalize the AMD Radeon brand and change the way gamers and consumers look at the company and their products.

In order to rekindle the brand, the main goal was to change the culture among consumers. The first step was to change the logo to a more modern and sleeker one. Next, the company changed their marketing to one that actually has some substance. The focus turns instead of talking to deliver on VR, a feeling of value and security to the consumer and being cared after as well as those all important drivers.

This brings in the new marketing strategy to go out and talk with fans and dissenters as well To reach out and listen and respond to what the community wants and let them know that AMD is different now. The end goal is to give the community and gamers what they really want and to free them. AMD wants users to demand more and push them to be better. By freeing the consumer, AMD is also hoping to the main supplier of deliverance and gain back their lost marketshare so they’ll be able to deliver more in the future.

Hopefully, we’ll get some of that from AMD as we get closer to the launch of Polaris and price/performance winner RX 480.