News

Analysts Urge Microsoft To Cut Price Of Windows Operating Systems

As the decline of Windows in the global computing market continues to accelerate research firm Canalys has said that it believes Microsoft needs to lower the price of Windows to compensate. Their latest figures revealed a PC market decline of 7.4% compared to the same period last year and a notebook decline of 13.9% compared to the same period last year. They continued to stress that the high price tag of the Windows operating system is one of the primary reasons why manufacturers cannot make their products more affordable to boost falling sales.

“Component pricing has been an issue, particularly with multi-touch screens, though scale economies make this less of an issue as demand increases,” said Tim Coulling, Canalys senior analyst….The price of Windows itself is a contributing factor and one that Microsoft must address as a matter of urgency. Its PC OEM partners are in an increasingly difficult position and consolidation in the PC market is inevitable within the next 12 months.” said Canalys.

There have been several reoccurring media reports of Microsoft offering substantial discounts (around $20 per device) to OEM partners building particular netbooks, notebooks and tablets with smaller displays. Yet these reports haven’t really materialised and the PC market is continually plagued by sluggish demand for Windows based devices. When companies can produce devices with free open source operating systems it remains to be seen how much longer OEMs will consider Windows a viable option for making profitable products – especially in the tablet market where the free Android OS dominates the expensive Windows OS.

With all that said I couldn’t agree more that Microsoft needs to cut prices if it wants to keep the industry in good shape. What do you think about current Windows pricing?

Image courtesy of Microsoft

Ryan Martin

Disqus Comments Loading...

Recent Posts

Nvidia’s GeForce RTX 5090 Possible Price Revealed

According to a new report, the GeForce RTX 5090 GPU will be very expensive. It…

1 hour ago

AMD Krackan Processor with 6 Zen 5 and Zen 5c Cores for Budget AI Laptops Leaked

A new AMD processor in the form of an engineering model has been leaked in…

2 hours ago

SK Hynix Begins Production of First 321-Layer NAND Chips

SK Hynix has claimed to be the first company to mass-produce 321-layer NAND memory chips.…

2 hours ago

Trust Gaming GXT 609 Zoxa 2.0 PC Speakers

SOUNDS GREAT – Full stereo sound (12W peak power) gives your setup a booming audio…

6 hours ago

PowerA Wired Controller for Nintendo Switch

Special Edition Yoshi design Ergonomic controller shape with Nintendo Switch button layout Detachable 10ft (3m)…

6 hours ago

Logitech G Saitek PRO Flight Rudder Pedals

Fluid Motion: These flight rudder pedals are smooth and accurate that enable precise control over…

6 hours ago