Being the biggest tech company in the world isn’t easy. Apple has been under hawk eye vision by both users and the press since the dawn of the iPod. The latest incident involving leaked celebrity nude photos via iCloud has only increased user security concerns regarding Apple’s services. CEO Tim Cook today spoke with journalist Charlie Rose regarding such matters – and went into great lengths outlining the importance that the company places on user security.
“Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs, and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried. And you should really understand what’s happening to that data, and the companies — I think — should be very transparent.”
“I don’t think that the country, or the government’s found the right balance,” Cook told Rose. Continuing with “I think they erred too much on the collect everything side. And I think the president and the administration is committed to kind of moving that pendulum back.”
It’s evident that the Cupertino based company has user data privacy high on their responsibility lists – if you’re picking up a new iPhone 6 or iPhone 6 Plus model, how important is digital security to you?
Thank you Charlie Rose for providing us with this information
Digital security is important to everyone and plain common sense will help you get by. Apple is no better or worse than any other player in storing your sensitive stuff, if you have data you want properly protected, store it yourself and not in the cloud.