News

Apple Hires Top Virtual Reality Expert

Virtual reality is one of the big developments in recent years, with much hype surrounding Facebook’s soon-to-be-released Oculus Rift. Alongside this, other companies including Google, Sony and HTC developing their own VR offerings, while Apple seems conspicuously absent. This could be set to change soon, with their hiring of Doug Bowman, a leading expert in VR and 3D interface design.

Up until his recent sabbatical to join Apple, Bowman had held the post of Director of the Center for Human-Computer Interaction at Virginia Tech for around five years. Bowman’s research focus has been “three-dimensional user interface design and the benefits of immersion in virtual environments,” with him authoring a book on the subject. He also has strong credentials in the VR field, being part of the development team of the Virginia Tech Cube, a 50 x 40-foot box used as both a theater and an environment for studying VR. Apple isn’t the only company to recognise Bowman’s work either, with Microsoft providing him with a $100,000 research grant and two Hololens devices in order to study “Collaborative analysis of large-scale mixed reality data.”

This is just the most recent of a series of VR related acquisitions made by Apple. The tech giant recently San-Diego startup Emotient as well as German AR startup Metaio last year and Kinect co-creators PrimeSense back in 2013. These acquisitions and more show that Apple already has a good grasp on technologies that could be put to use in VR and AR development, as well as the field experts who developed them.

With Goldman Sachs predicting that VR could be worth $80bn by 2025, it is unlikely that Apple will want to miss out on this opportunity. Though while many of the other companies that are currently developing their own VR offerings are open about them, Apple has maintained tight secrecy on the subject. I have no doubt that if they are developing a VR device like the Oculus Rift or an AR device similar to the Hololens, Apple would be able to make a strong entry into the market and could just be a product to look out for in the future.

Alexander Neil

Disqus Comments Loading...

Recent Posts

Still Wakes the Deep 

LIVE THE HORROR: An immersive disaster story aboard a stunningly realised North Sea oil rig,…

2 hours ago

PHILIPS 275V8LA – 27 Inch QHD Monitor

The Philips VA LED display uses an advanced multi-domain vertical alignment technology that gives you…

2 hours ago

EPOMAKER Ajazz AK820 Pro 75% Gasket-mounted Mechanical Keyboard 

【TFT Screen: The Interactive Interface】This 75% mechanical keyboard comes equipped with a TFT Screen, serving…

2 hours ago

Funko Fusion

FANDOM FUSION Play as your favorite characters and wield their unique weapons and skills. Team…

2 hours ago

Shin Megami Tensei V: Vengeance Standard Edition

The Definitive Version of Shin Megami Tensei V - Fully evolved with stunning visuals for…

2 hours ago

Hand Warmers Rechargeable 2 Pack

【Unique Split Design】5200mAh hand warmers rechargeable together with double-sided heating function, split snap swivel design,…

2 hours ago