The box is nice and robust, and quite heavy for a 240mm cooler too. It’s a really nice design though, with a clear photo of the cooler, showcasing the RGB, as well as that Matrix display.
Around the back, you can see all the key features, compatibility and dimensions, all at a glance, which makes it handy for those looking at the box in a retail store.
The packaging is doing a great job of protecting the hardware too, with double layers of cardboard on the outer box, then double layers of cardboard then also plastic protective wrapping on all of the components.
It’s an Aketek design, so the mounting kit is pretty much their industry standard one and supports the latest Intel and AMD sockets, and there are matching white cables for the fans and ARGB lighting hardware too.
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