I recently reviewed the ASUS ROG RYUO III 360 ARGB AIO Cooler, and it was one of the most visually impressive, well-made, and best-performing coolers I’ve ever seen. OK, it’s not the best cooler technically, but it was certainly in the realm of high-end either way. However, it was also a wallet-shattering £300, mostly thanks to its extremely fancy matrix LED on the top of the pump. While the ASUS ROG RYUO III 240 ARGB White is smaller, dropping the 360mm radiator in favour of a 240mm it’s still pretty darn expensive, with prices just over £230 at many retailers. That’s a lot of money for a cooler, but again, it’s not just about performance, it’s about aesthetics too, which may not matter to you, but it does to more than enough PC enthusiasts.
“Gloriously tame the thermals of your high-performance rig with the ROG Ryuo III 240 ARGB White Edition. Its polar-inspired shell compliments all-white builds and frames an AniMe Matrix display that can be customized to uniquely express your allegiance. Encased deeper within is an 8th Gen Asetek pump that spins coolant through a higher capacity radiator that’s topped with 120mm ROG ARGB fans to put a premium chill on the latest CPUs.” – ASUS
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