In an interview with the German Magazine and website Heise Online AMD’s Vice President of Global Channel Sales, Roy Taylor, has been sharing some interesting information about AMD and future developments with the company.
The first thing on the interview agenda was with respect to AMD’s Never Settle Game Bundle. Taylor answered questions about the potential for Battlefield 4 to be included with the next bundle, to which he replied that readers of the interviewer’s Magazine, Heise Online, can expect such an event to happen in the future – although it is not officially confirmed yet.
Roy Taylor also dodged a question about the cost to AMD of these game bundles, with the interviewer asking if some games do really cost AMD $14 per activation. Although he refused to answer, AMD must surely be paying game companies something and $14 doesn’t seem that much in the grand scheme of things for some of the premium games AMD include.
The inclusion of Battlefield 4 with the next generation of AMD graphics cards could be a huge success given the fact that a lot of gamers will be buying Battlefield 4 anyway. It could make the difference in swinging some of those middle grounders to the red side.
Roy Taylor also commented that he doesn’t expect Microsoft will release a Direct X 12 API, which is important information given how close the release of the next generation of graphics are. If there is no Direct X 12 planned then what will spur on the development of new GPU architectures? Well Roy Taylor seemed to think that other technologies would do this, but he didn’t specify which – OpenCL and Open GL seem like safe bets. This development crushes most speculation that Windows “Blue” 8.1 will ship with a newer version of Direct X.
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