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Apple Raised $20 Million For (Product) RED
In an e-mail to employees, (seen by Re/code) Tim Cook said that the company had raised a total of $20 million for AIDS charity (Product) RED. Apple had a massive campaign for the charity centred around World AIDS Day in November. The App Store was taken over by (RED) (literally) with a…
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Apple Lights up Stores in Red
Apple has begun lighting up its logo in red at stores across the world, in anticipation of World AIDS Day tomorrow (Monday). The first store to get the red treatment is in Sydney, Australia, with more to follow in key locations across Europe, Asia and the United States. Apple has…
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Apple and Developers Release Special (RED) Apps
Apple and a number of its high profile App Store developers have released special apps in support of AIDS charity (RED). Apple itself has released an updated (RED) version of GarageBand on iOS, informing users that by buying the app’s musical loops pack, 100% of the proceeds will go towards (RED)’s efforts…
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