Crucial Turns Ballistix Into a Dedicated Brand and Launches a Competiton

Crucial is one of the most respected names in the memory sector and consistently produces reliable products which utilise the highest quality ICs. In particular, the company’s Ballistix range caters towards the gaming demographic and has proved exceedingly popular with system builders due to the attractive heatspreaders. In a move to improve the company’s naming scheme, Crucial has decided to make Ballistix a dedicated brand. The official press release reads:

“Ballistix is now it’s own defined brand, becoming a sibling to Crucial (previously a sub-brand). For more than a decade, Ballistix has injected speed and style into PC gaming in a way that can’t be imitated. As the only major brand of gaming memory that builds and tests products from start to finish, Ballistix brings you the proven performance and reliability that pro gamers build with. Ballistix performance memory (RAM) is designed to give the upper hand to gamers, performance enthusiasts, and overclockers: http://ballistixgaming.com/“

This is a sensible strategy and allows consumers to quickly identify the Ballistix products as something designed for gaming-orientated systems. To coincide with this major change, Crucial has decided to launch a competition to win the 16GB Ballistix kit of your choice. All you have to do is retweet the post on Twitter and share the Facebook post. For some odd reason, the Facebook link isn’t showing, but it’s live and works by pasting the URL in a browser. The video itself pokes fun at the idea of what would happen if RAM didn’t exist?