EA is Considering Having In-Game Ads Again

I guess after the mess that Battlestate Games has made EA feels that they need to prove that nobody can be greedier than them. Once again EA has decided to reconsider putting ads inside its video games as another way to squeeze money out of people.

If you are familiar with EA you will know that this isn’t even the first time that they have tried to put ads in their video games. Seeing how it went last time I’m surprised they would even give it a thought.

EA decided to add full-on commercials in the middle of gameplay in a $60 game a month after it’s release so it wasn’t talked about in reviews
byu/Ydino inassholedesign

We only know that EA is considering this due to EA’s latest earnings report in which EA CEO Andrew Wilson was asked about “dynamic ad insertion” within AAA games. Wilson’s response to this was that in the future they should be “thoughtful” probably because of how the community took it the last time.

I think it’s still early on that front. And we have looked over the course of our history to be very thoughtful about advertising in the context of our play experiences. But again, as we think about the many, many billions of hours spent, both playing, creating, watching and connecting and where much of that engagement happens to be on the bounds of a traditional game experience,our expectation is that advertising has an opportunity to be a meaningful driver of growth for us.

We’ll be very thoughtful as we move into that, but we have teams internally in the company right now looking at how do we do very thoughtful implementations inside of our game experiences. But more importantly, as we start to build community and harness the power of community beyond the bounds of our games, how do we think about advertising as a growth driver in those types of experiences?