Exec Admits Microsoft Went “Too Far” Pushing Windows 10




/ 8 years ago

Exec Admits Microsoft Went "Too Far” Pushing Windows 10

Microsoft wound up a lot of people with its aggressive push for Windows 10 since its release last year: Windows 7 and 8 users became increasingly infuriated by the insidious nagware known as Get Windows 10 (GWX), which presented a free “upgrade” to Microsoft’s new operating system not just inevitable but as a blessed relief from constant harassment. Even if you didn’t want your upgrade, GWX would download the damn thing anyway.

Now that the free upgrade period is over (though, there are always loopholes), Microsoft has admitted – too late, mind – that it may have overdone it with constant bothering. During the latest episode of Windows Weekly, Microsoft’s CMO Chris Capossela conceded that the company went “too far” with its overzealous strategy.

“We know we want people to be running Windows 10 from a security perspective,” Capossela said, “but finding the right balance where you’re not stepping over the line of being too aggressive is something we tried and for a lot of the year I think we got it right, but there was one particular moment in particular where, you know, the red X in the dialog box which typically means you cancel didn’t mean cancel.”

“And within a couple of hours of that hitting the world, with the listening systems we have we knew that we had gone too far and then, of course, it takes some time to roll out the update that changes that behaviour,” he added. “And those two weeks were pretty painful and clearly a lowlight for us. We learned a lot from it obviously.”

 


Topics: , , , , ,

Support eTeknix.com

By supporting eTeknix, you help us grow and continue to bring you the latest newsreviews, and competitions. Follow us on FacebookTwitter and Instagram to keep up with the latest technology news, reviews and more. Share your favourite articles, chat with the team and more. Also check out eTeknix YouTube, where you'll find our latest video reviews, event coverage and features in 4K!

Looking for more exciting features on the latest technology? Check out our What We Know So Far section or our Fun Reads for some interesting original features.

eTeknix Facebook eTeknix Twitter eTeknix Instagram eTeknix Instagram
  • Be Social With eTeknix

    Facebook Twitter YouTube Instagram Reddit RSS Discord Patreon TikTok Twitch
  • Features


Send this to a friend
})