Facebook’s plan of self-hosted editorial content or “Instant Articles” could be going live as soon as tomorrow. The Instant Articles will have articles from The New York Times, Buzzfeed, National Geographic, and NBC News.
New York Magazine is reporting that the new feature will be going live tomorrow morning. What has apparently held up the start of the new feature is the New York Times CEO pushing for “the most favorable terms”. This is due to them having more than a million paid digital subscribers and the fact that the Facebook articles will be free to read. The worked out terms allows those publishing articles to keep 100% of the ad money (next to their article) if they sell the ad. If Facebook sells the ad they will be able to keep 70% of the money. This should help the publishers that are concerned about the bottom line when their articles will be accessible for free to the population of Facebook. We will see if the news articles, in fact go live tomorrow morning. If they do not at least we know that it will be very soon now that the compensation details have been worked out with the companies that will be providing the news articles.
Thank you Engadget for providing us with this information.
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