If you look at the numbers, BlackBerry smartphones currently account for just 0.1 percent of sales in the US, while Android and Apple account for 58 percent and 39 percent respectively. Therefore, it doesn’t take much to realize that the company is in trouble, and it looks like things won’t improve in the near future, as social media giant Facebook has recently pulled support for BlackBerry social media apps. Furthermore, WhatsApp will pretty much do the same thing by the end of the year, which means that some BlackBerry users will have no choice but to switch over to other devices in order to be able to access basic social media apps. However, it’s worth noting that the BlackBerry Priv is based on Android v5.1.1 Lollipop, which means that they don’t necessarily have to move over to a new brand, just to newer smartphones.
During a recent blog post, BlackBerry’s representatives tried to remain positive, but they did express their disappointment in Facebook’s and WhatsApp’s decision. BlackBerry Senior Marketing Manager Lou Gazzola has stated the following:
“The app landscape continues to evolve, and in ways that are not always within our control. We are extremely disappointed in their decision as we know so many users love these apps. We fought back to work with WhatsApp and Facebook to change their minds, but at this time, their decision stands (but let them know how you feel on social media, using the hashtag #ILoveBB10Apps).”
Do you think that BlackBerry has a chance to make a comeback as long as it adopts Android on a wider scale?
Image courtesy of Abcnews.
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