News

Game To Hold Fifa 14 Lock-Ins At 50 Stores And Midnight Openings At 300 Stores

Leading videogames retailer GAME has announced its biggest EA lock-in series to date with 50 stores going into extra time to give gamers exclusive early access to FIFA 14, including hands on experience weeks ahead of the game’s official release on Friday 27th September. The exclusive lock-ins will be hosted in partnership with EA SPORTS™ between September 8th- 22nd September.

The lock-ins gives gamers the chance to get to grips with the latest innovations to the award-winning game play and experience the thrills of scoring great goals. The new pure shot feature and a brand-new ball physics system will transform shooting so every shot feels real and exhilarating, making FIFA 14 more authentic and fun than ever before.

What’s more, GAME will also be opening up 300 of its stores at midnight on 27th September to allow gamers to take home the most anticipated football franchise of the year as soon as possible. Gamers who pre-order FIFA 14 on Xbox 360 or PlayStation 3 will also receive three Exclusive bonus packs – the Adidas, Historic Kit and Pro Boosters Bundles, plus Four FIFA Ultimate Team Packs.*

Adidas Bundle includes

Adidas All-Star Team, featuring Leo Messi and Gareth Bale, plus two pairs of boots and two balls

Historic Kit Bundle includes

A wide selection of historic club kits to unlock, from some of the top clubs across the globe

Pro Boosters Bundle includes

Five pro boosts to turn your online pro into a star – upgrade passing, shooting, ball skills and more!

Gamers can register for the lock-ins at their nearest participating store, either in person or by phone, or by sending their local store a tweet. Spaces are limited and customers will be chosen on a first-come, first-served basis. Gamers must be 16 or over to register and ID will be required for entry. The EA SPORTS team will also provide half-time refreshments and goody bags to all participants.

Charlotte Knight, Category Director at GAME said: “We’re delighted to once again partner with EA to bring the best exclusive content to the FIFA players around the UK. Our partnership with EA means we can bring FIFA 14 lock-ins to 50 stores around the country – if you’re a FIFA fan then these are not to be missed! FIFA 14 is one of the most anticipated new releases of the year and is shaping up to be the best FIFA ever.”

The FIFA 14 lock-ins will take place at 50 stores across the country, throughout September. Dates and locations can be found below:

GAME Store	Date	Time	Address	Twiter
Bristol (Cribbs Causeway)	08-Sep	7pm	Unit LR53, Cribbs Causeway, Bristol, Avon, BS34 5GG	@GAMEcribbs
West Thurrock	08-Sep	7pm	Unit 106, Lakeside Shopping Centre, Thurrock, Essex, RM16 1WT	@GAMELakeside
Bluewater	08-Sep	6pm	Unit U023, Upper Rose Gallery, Bluewater, Kent, DA9 9SP	@GAMEBluewater
Edinburgh	08-Sep	7pm	Unit 22, Cameron Toll Centre, Edinburgh, Lothian, EH16 5PB	@GAMEStJames1
Leeds (White Rose)	08-Sep	6pm	Unit 50, White Rose Centre, Leeds, West Yorkshire, LS11 8LL	@GAMEwhiterose
Bullring	08-Sep	7pm	Unit SU312, Bullring, Birmingham, , B5 4BU	@GAME_Bullring
Chelmsford	09-Sep	7pm	16 Exchange Way, High Chelmer, Chelmsford, Essex, CM1 1XR	@GAMEChelmsford
Maidstone	09-Sep	7pm	13 Week Street, , Maidstone, Kent, ME14 1QW	@GAMEMaidstone
Hereford	10-Sep	7pm	13 High Town, , Hereford, Herefordshire, HR1 2AA	@GAMEHereford
Brighton	10-Sep	7:00pm	Unit 94, Churchill Square, Brighton, East Sussex, BN1 2TF	@GameBrighton
Glasgow The Fort	10-Sep	7pm	285 Provan Walk, Glasgow Fort Shopping Centre, J10 – M8, G34 9DY	@GAMEGlasgowFort
Coventry	10-Sep	7pm	60 Broadgate, COVENTRY Warwickshire CV1 1NF	@GAMECoventry
Bath Southgate	11-Sep	7pm	Unit SU7 St Lawrence street, Southgate Centre Bath BA11AP	@GAMESouthgate
Bexleyheath	11-Sep	7pm	Unit D, Broadway Shopping Centre, Bexleyheath, Kent, DA6 7AY	@GAMEBexleyheath
Eastbourne	11-Sep	7pm	49 Terminus Road, Eastbourne, BN21 3QL	@GAMEEastbourne
East Kilbride	11-Sep	7pm	5 The Olympia, Town Centre, East Kilbride, Glasgow, G74 1PG	@GAMEEKilbride
Wolverhampton	11-Sep	7pm	33 Wulfrun Centre, Wulfrun Way, WOLVERHAMPTON. WV1 3HG	@GAMEWolves
Oxford	12-Sep	7pm	Unit 6, Westgate Shopping Centre, Oxford, Oxfordshire, OX1 1NU	@GAMEOxford
Sunderland	12-Sep	7pm	Unit 8, Walworth Way, The Bridges, Sunderland, Tyne & Wear, SR1 3LB	@GAMESunderland
Bedford	12-Sep	7pm	27-29 Midland Road, , Bedford, Bedfordshire, MK40 1PL	@GAMEbedford
Liverpool Lord Street	12-Sep	8pm	72 Lord Street, LIVERPOOL, L2 1TL	@GAME_Liverpool
Bournemouth Castle Point	12-Sep	8pm	Unit 21, Castle Point Shopping Centre, Bournemouth, BH8 9UZ	@GAMECastlepoint
Luton	13-Sep	7pm	Unit 22, The Mall, Luton , Bedfordshire, LU1 2TE	@GAMELutonAC
Newcastle Under Lyme	13-Sep	6pm	90 High Street, NEWCASTLE-UNDER-LYME, ST5 1QQ	@GAMENewcastleUL
Box Park	13-Sep	8pm	Box no 54, Boxpark, 2-10 Bethnal Green Road, E1 6GY	@GAMEBoxpark
St Austell	13-Sep	7pm	Unit DA2, White River Place, St Austell, PL25 5LX	@GAMEstaustell
Portsmouth	13-Sep	7pm	226 Commercial Road, , Portsmouth, Hampshire, PO1 1HG	@GAMEPortsmouth
Belfast	14-Sep	7pm	5 Donegall Arcade, , Belfast, County Antrim, BT1 1PT	@GAME_belfast
Southampton (West Quay)	14-Sep	7:30pm	Unit SU8, West Quay Centre, Southampton, Hampshire, SO15 1QD	@GAMESouthampton
Newcastle	14-Sep	6pm	3 Chevy Chase, Eldon Square, Newcastle, Tyne and Wear, NE1 7XP	@GAMENewcastle
Plymouth	14-Sep	7pm	44 New George Street, Plymouth, PL1 1RW	@GAMEPlymouthSun
Guildford	14-Sep	7pm	22-23 North Street, , Guildford, Surrey, GU1 4TA	@GAMEGuildford
Craigavon	15-Sep	7pm	Unit 16, Rushmere Shopping Centre, Craigavon, , BT64 1AA	@GAMECraigavon
Hull Prospect Centre	15-Sep	7pm	59-60 Prospect Centre, Hull, HU2 8PW	@GAMEHullSuper
Stratford	15-Sep	7pm	Unit SU0030, Westfield, Stratford City, E15 2EN	@GAMEStratford
Ilford	21-Sep	7pm	Unit 13, Exchange Shopping Centre, Ilford, Essex, IG1 1RP	@GAMEilford
Norwich	18-Sep	7pm	2-10 Back of the Inns, , Norwich, Norfolk, NR2 1PT	@GAMENorwich
Nottingham (Victoria)	18-Sep	7pm	Unit 308A, Victoria Centre, Nottingham, Nottinghamshire, NG1 3QN	@GAMENottingham
Camden	19-Sep	7pm	124 Camden High Street London NW1 0LU	@GAMECamdenTown
Sheffield Fargate	19-Sep	7pm	Unit 22/24, Fargate, Sheffield, , S1 1LH	@GAMESheffield
Cambridge	19-Sep	7pm	Unit 47/48, Lion Yard Shopping Centre, Cambridge, , CB2 3NA	@GAME_Cambridge
Croydon 2	20-Sep	7pm	80 North End, Croydon, CR0 1UJ	@GAMECroydon
Ealing	20-Sep	6pm	Unit 10, 56 Broadway Centre, Ealing, London, W5 5JY	@GAMEEaling
Mansfield (Outlet)	20-Sep	7pm	McArthur Glen Designer Outlet, Mansfield Rd, South Normanton, DE55 2ER	@GAME_EMD_Outlet
Basingstoke	21-Sep	7pm	Unit 15, Festival Place, Basingstoke, Hampshire, RG21 7BE	@GAMEBasing
Peterborough	21-Sep	7:30pm	45 Bridge Street, PETERBOROUGH PE1 1HA	@GAMEHampton
Swansea The Pod	21-Sep	7pm	Unit 2, The Pod, Morfa Retail Park, Swansea, West Glamorgan, SA1 7DF	@GAMEMorfa
Preston	22-Sep	6pm	78 Fishergate Walk, St Georges Centre, Preston, Lancashire, PR1 2NR	@GAMEPreston
Cardiff	22-Sep	6pm	5 Grand Arcade, St Davids 2 Centre, Cardiff, CF10 2ER	@GAMECardiff
Manchester (Arndale)	22-Sep	6pm	Unit 59, Arndale Centre, Manchester, Greater Manchester, M4 3AB	@GAMEMancArndale

Thank you Game for providing us with this information.

Peter Donnell

As a child in my 40's, I spend my day combining my love of music and movies with a life-long passion for gaming, from arcade classics and retro consoles to the latest high-end PC and console games. So it's no wonder I write about tech and test the latest hardware while I enjoy my hobbies!