GAMEMAX Rebrand and Double Down on High-end Next-Generation Products!

Peter Donnell February 18, 2025Last Updated: February 18, 2025

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GAMEMAX is well known for affordable gaming PC products, such as their cases and coolers. However, it looks like they’re working on upping their game. They say that they’re “embarking on an exciting new era” as they prepare to launch a refreshed brand identity and an impressive next-generation product lineup.

Their new products are coming under the theme “Roar to the Future,” which includes a “bold new look and advanced PC gaming solutions”. This kicks off with the Roar to the Future Event on March 4th, where
GAMEMAX invites media representatives, content creators, and industry partners to attend their showcase.

Road to the Future

Experience an exclusive first look at GAMEMAX’s cutting-edge gaming innovations.
Engage in an immersive virtual showcase exploring the brand’s refreshed identity and vision.
Connect with industry leaders, fellow creators, and gaming enthusiasts, fostering meaningful discussions and collaborations.

A New Era: The Rebirth of the Lion

GAMEMAX has revealed a new green lion logo, which they say is “embodying its strengthened commitment to innovation, sustainability, and community-driven progress.” and the brand have adapted their mission to focus on premium design and performance, as well as a renewed focus on greener production and materials.

What GAMEMAX Had to Say

“The rebirth of our lion logo signifies a transformation. It’s a commitment to delivering not just high-performance products but ones that embody sustainable practices and a deeper connection with our global community,” said Brant Chen, CEO of GAMEMAX. “Our new product range embodies GAMEMAX’s vision of pushing boundaries in design, sustainability, and performance. We’re creating gear that doesn’t just look stunning and perform exceptionally, but also helps preserve the gaming ecosystem for future generations,” said Chen.

GameMax Updated Objectives

Electromagnetic radiation protection via FCC certification.
Continuous cooling optimization for stable performance and longer lifespan.
Recycled steel usage and green energy integration (20% of energy).
Eco-friendly materials and adherence to ROHS standards.
Enhanced power efficiency for energy saving and lower emissions.
Smart fan technology for low noise and stable operation.
Future plans for liquid-cooled server systems with higher energy efficiency and quieter operation.

Project SIMBA

This one I’m not overly clear about, I think they’re targeting modders, content creators and most likely influencers. However, as you can see from their statement below, it looks like they’re pushing to work with more outlets to get the brand name to a wider audience.

“Project SIMBA invites both emerging and established creators from around the world to partner with GAMEMAX, offering them access to premium gaming products in exchange for showcasing their talents. Participants will have the opportunity to receive exclusive gear, engage in brand collaborations, and gain visibility through various promotional activities. Beyond product sponsorships, Project SIMBA fosters a dynamic community where creators can exchange ideas, provide valuable feedback on future designs, and participate in special events.” – GAMEMAX