News

Google Confirms Premium Pixel 2 for 2017

As we’ve learned to expect, Google often abandons brands for no apparent reasoning, cycling through a number of them quickly in the same segment. One of the beloved brands that got the axe somewhat recently was the Nexus smartphone and tablets. Replaced by the new high-end Pixel brand late last year, with no replacement for the mid-range Nexus devices. Going forward, it looks like Google is keeping Pixel right where it is.

According to Google’s Rick Osterloh, Pixel is going to stick around for the coming release cycle. The successor to the original Pixel and Pixel XL is already in the works and is expected to launch within the usual Google window os Q4 2017. While no specifics were revealed, the company has confirmed that it will remain in the premium segment, with the lower-end and mainstream markets being left to their Android partners.

Even though it’s been confirmed that Pixel will remain a premium brand, there is still a potential for a mainstream offering from Google. Earlier reports suggested that Android One, the budget offering in developing markets might eventually make their way as the mainstream American option. While this latest statement appears to kill it, there is plenty of unmet demand in the Android market for reasonably priced Androids that are easily customizable/unlocked and get quick long term support.

Samuel Wan

Samuel joined eTeknix in 2015 after becoming engrossed in technology and PC hardware. With his passion for gaming and hardware, tech writing was the logical step to share the latest news with the world. When he’s not busy dreaming about the latest hardware, he enjoys gaming, music, camping and reading.

Disqus Comments Loading...

Recent Posts

Nvidia’s GeForce RTX 5090 Possible Price Revealed

According to a new report, the GeForce RTX 5090 GPU will be very expensive. It…

6 hours ago

AMD Krackan Processor with 6 Zen 5 and Zen 5c Cores for Budget AI Laptops Leaked

A new AMD processor in the form of an engineering model has been leaked in…

6 hours ago

SK Hynix Begins Production of First 321-Layer NAND Chips

SK Hynix has claimed to be the first company to mass-produce 321-layer NAND memory chips.…

6 hours ago

Trust Gaming GXT 609 Zoxa 2.0 PC Speakers

SOUNDS GREAT – Full stereo sound (12W peak power) gives your setup a booming audio…

11 hours ago

PowerA Wired Controller for Nintendo Switch

Special Edition Yoshi design Ergonomic controller shape with Nintendo Switch button layout Detachable 10ft (3m)…

11 hours ago

Logitech G Saitek PRO Flight Rudder Pedals

Fluid Motion: These flight rudder pedals are smooth and accurate that enable precise control over…

11 hours ago