Google, Microsoft, Amazon, and Taboola have been paying the German owners of AdBlock Plus to make sure that their adverts sneak through the advert blocker’s algorithms. The confidential deal between the companies and AdBlock owners Eyeo was uncovered by the Financial Times.
AdBlock Plus, the popular Chrome and Firefox extension, has been downloaded more than 300 million times, and has over 50 million monthly users.
However, many companies that rely on advertising revenue are frightened that advert blocking software will cripple their business. German media groups RTL and ProSiebenSat.1 are suing Eyeo for loss of earnings, with French publishers also considering action.
A Microsoft spokesperson said, “Microsoft will always give consumers choice when it comes to advertisements. We are committed to working with partners who share our vision for relevant, impactful brand interaction and respect the integrity of consumer choice.”
Amazon and Google have declined to comment.
Source: Financial Times
Electronic Arts (EA) announced today that its games were played for over 11 billion hours…
Steam's annual end-of-year recap, Steam Replay, provides fascinating insights into gamer habits by comparing individual…
GSC GameWorld released a major title update for STALKER 2 this seeking, bringing the game…
Without any formal announcement, Intel appears to have revealed its new Core 200H series processors…
Ubisoft is not having the best of times, but despite recent flops, the company still…
If you haven’t started playing STALKER 2: Heart of Chornobyl yet, now might be the…