Google’s search engine market share in the UK has fallen, according to a company that monitors web traffic. The 89.33 per cent share is Google’s lowest in five years, says Experian Hitwise. Microsoft’s Bing is in second place, with 5 per cent of UK searchers opting for it. Yahoo’s Ask – previously known as Ask Jeeves – is in third.
Experian Hitwise used data from ISPs to analyse the searches of 8 million people in the UK.
Bing’s growth is partly down to being the default search engine on Windows 8.
Luca Paderni, an analyst from Forrester Research, told the BBC: “In the UK, Bing has been using very aggressive tactics of promotion for the last few months in preparation for the Christmas season.
“But Google is still dominant, and we would need to see a trend over more months to call it a consistent decline.”
Google may still have a huge lead in the UK, but in some territories it’s playing second fiddle to home-grown alternatives.
In China, most searchers opt for Baidu, while in Russia, Yandex outs Google to the top spot.
Source: BBC
Electronic Arts (EA) announced today that its games were played for over 11 billion hours…
Steam's annual end-of-year recap, Steam Replay, provides fascinating insights into gamer habits by comparing individual…
GSC GameWorld released a major title update for STALKER 2 this seeking, bringing the game…
Without any formal announcement, Intel appears to have revealed its new Core 200H series processors…
Ubisoft is not having the best of times, but despite recent flops, the company still…
If you haven’t started playing STALKER 2: Heart of Chornobyl yet, now might be the…