The highly anticipated Grand Theft Auto VI (GTA 6) is expected to release this fall for PS5 and Xbox Series consoles. As the successor to the iconic GTA 5, which has sold over 205 million copies since its 2013 release, expectations are at an all-time high.
Market analysts have speculated that GTA 6 might be priced above the standard $80, which is the current norm for major game releases. Many believe that players would still purchase the game enthusiastically, even at a higher price point. In fact, Take-Two’s CEO, the parent company of Rockstar Games, hinted at this possibility earlier this year.
Now, a new market report by analyst Matthew Ball from Epyllion suggests there is “hope” within the gaming industry that Take-Two will set the recommended price of GTA 6 at $100. The report states that such a pricing strategy could leverage the extraordinary hype surrounding the game while also addressing the rising costs of AAA game development.
Industry Repercussions of a $100 GTA 6
According to Ball, if Take-Two raises the price of GTA 6, the game is likely to perform exceptionally well regardless of the cost. This could potentially set a precedent for other publishers to follow, aiding in offsetting the increasing expenses associated with creating blockbuster titles.
The report also points out that, adjusted for inflation, a launch price of $80 would make GTA 6 the cheapest entry in the franchise’s history. Compared to earlier installments, this price would be approximately 16% to 24% lower than GTA IV and GTA V, and even 30% cheaper than the original 2D titles in the series.
Take-Two has a history of bold pricing decisions. In 2020, they were among the first to raise the price of games from $70 to $80 during the launch of the PS5 and Xbox Series consoles, citing the generational transition as justification. Now, five years later, they may once again push boundaries with one of the most awaited games ever.
