Intel Confirms Processors Will Scrap Pentium and Celeron Branding

When it comes to processors, and particularly so with laptops, a common complaint among the less-savvy of consumers is that with Intel having both the Pentium and Celeron branding, it can be hard to know which one to pick, and more so, which is ‘better’ than the other. – In order to attempt to resolve this issue, however, following a report via TechSpot, Intel has confirmed that as of next year, they will formally be discontinuing both the ‘Pentium’ and ‘Celeron’ CPU branding on their laptop models with generic desktop CPUs to follow shortly after.

From this point on, they’ll both be coming under one ‘Intel Processor’ name. This isn’t, of course, to say though that there aren’t still going to be some confusing points.

Intel Looks to Streamline CPU Branding For The Modern Era

While the announcement will, to many, make more than a little sense, it should be noted that the Core, Evo and vPro branding will still be 100% entirely maintained. The overall concept is that while ‘Pentium’ and ‘Celeron’ were once pretty big names under the Intel umbrella, these days they have been overtaken by more modern marketing terms (Core arguably being the most popular/well-known).

With this in mind, therefore, Intel has effectively announced their retirement with both brands now coming under the generic ‘Intel Processor’ branding.

“Why It Matters: With this new, streamlined brand architecture, Intel will continue to sharpen its focus on its flagship brands: Core™, Evo™, and vPro®. In addition, this update streamlines brand offerings across PC segments to enable and enhance Intel customer communication on each product’s value proposition, while simplifying the purchasing experience for customers.

About Intel Processor: [This] will serve as the brand name for multiple processor families, helping to simplify the product purchase experience for consumers. [We] will continue to deliver the same products and benefits within segments. The brand leaves unchanged [our] current product offerings and product roadmap.”

Overall, it’s a move that does seem to mostly make a lot of sense. As noted above, times have changed and significantly less emphasis (or importance) these days is placed on the Pentium and Celeron branding. I have to admit though that just hearing this news gives me more than a few nostalgic bangs back to the mid to late 90s of PC owners. Celeron, Pentium, and Athlon are all just names consigned to the history books now!

What do you think though? – Let us know in the comments!