News

Intel subsidizing ultrabooks: officially not happening

It all started as a rumour that originated from Taiwan and that spread quickly, which we reported as well, but it seems that the subsidizing of the upcoming ultrabooks from Intel is not going to happen.

While Intel set aside $300 million market development fund to make the ultrabooks more popular, which is quite a nice amount of money, these funds are in no way subsidies and won’t translate to the direct price.

A high ranking sources at Intel, who prefers to remain unnamed, said that the company won’t offer anything like a $100 subsidy, not in December and not in the early months of 2012.

Although prices are expected to drop down ‘by themselves’ due to a couple of factors. The first one being that Intel’s long-term goal, set by CEO Paul Otellini, is to hit a $699 entry level price sometime next year, only downside being that it won’t happen as soon as we hoped.

Another factor is the arrival of the Ivy Bridge ultrabooks, after which vendors will start to clear their inventories of the Sandy Bridge products, but this will most probably happen during the second half of 2012.

As reported, CES is expected to see the announcement of quite a high number of ultrabooks, and with Ivy Bridge arriving around April, more ultrabook will most likely see the light after that. Unfortunately, the price will remain as planned and won’t see any reductions.

So for those already planning on buying a brand new ultrabooks thanks to the subsidies, you’ll either have to wait longer or spend a little more.

Source

Andy Ruffell

Disqus Comments Loading...

Recent Posts

Plaion Launches Retro ZX Spectrum Computer

Plaion, a leading video game publisher, and Retro Games Ltd., a specialist in reimagined classic…

1 day ago

NVIDIA Warns of GeForce RTX 40 Graphics Card Shortages in November and December

During the latest earnings call, NVIDIA CFO Colette Kress warned of a potential GPU supply…

1 day ago

GeForce RTX 5090, RTX 5080, RTX 5070 Ti, and RTX 5070 Reportedly Coming in Q1 2025

Chinese sources say the GeForce RTX 5090, RTX 5080, RTX 5070 Ti, and RTX 5070…

1 day ago

GTA 6 Already Winning Awards Before Its Launch

GTA 6 doesn’t have an official release date yet, but it has already earned a…

1 day ago

DJI Osmo Mobile 6, 3-Axis Phone Gimbal

Stay on Point with ActiveTrack 6.0 - With upgraded tracking tech, OM 6 sticks to…

1 day ago

Drayton Wiser Smart Radiator Thermostat TRV

Pack includes three Wiser Radiator Thermostats. These smart radiator thermostats are only designed to work…

1 day ago