It Takes Two Hits New Concurrent Player Record on Steam

It Takes Two continues to shine, as evidenced by its recent surge in popularity, reaching an all-time peak of concurrent players on Steam. How many players? An impressive 63,508—more than double the 32,685 players it had in March 2022, which was the previous record, according to SteamDB. So, what triggered this remarkable comeback?

Factors Behind the Surge

The renewed success of It Takes Two can be attributed to two key factors: the steep discount during Electronic Arts’ winter sale and the high-profile appearance of Hazelight Studios’ upcoming game Split Fiction at The Game Awards 2024.

The game, which won Game of the Year in 2021, was discounted by 80%, bringing its price down to just $7.99. Coupled with the buzz surrounding its multiple nominations at the awards, this led to a significant increase in player engagement. The game is also highly praised, with 95% of nearly 160,000 user reviews rating it positively, giving it an overall “overwhelmingly positive” rating.

It Takes Two

It Takes Two is a cooperative platformer following Cody and May, a couple on the brink of divorce. Transformed into dolls by a spell, they must work together to navigate challenges and repair their relationship.