Kodak is launching some Android smartphones, with the first to be shown at CES in January. However, this is not a comeback for Kodak in a different business per say, this is more like Kodak licensing their brand to someone else’s phones.
As well as that first phone, there will be a “4G handset, a tablet, and a connected camera” all designed by British company Bullitt Group.
“Kodak is one of the world’s most recognisable brands. It is trusted by consumers as a marque of quality and innovation,” says Oliver Schulte, CEO Bullitt Mobile. “We’ve taken that heritage and used it to inspire a range of beautifully designed devices that will let users take great pictures and edit, share, store and print them in an instant.”
This is a practice that isn’t too rare these days, especially for now former giants like Kodak. Polaroid for instance slaps their logo on TVs they don’t even have a say in. The question is though, will this help a previously almost bankrupt Kodak get back on its feet?
Source: The Verge
As long as I can get a pure Android experience on a phone of decent quality, specs and price I couldn’t care less about the makers name, brand loyalty is not in my DNA.