Listan GmbH have taken over the well known cooling and power supply brand Xilence. Listan GmbH, better known to you and me as the company behind the Be Quiet brand, has decided to expand its portfolio by acquiring Xilence and all its trademarks. Xilence will remain an independent brand and has formed a new subsidiary Xilence GmbH as part of the deal. From August 19th the new company will take care of all Xilence brand sales.
Listan GmbH hope to use Xilence to address the mass/main-stream market hence why the brand is being kept on and not merged with the Be Quiet brand which is reserved for a more niche market segment. Listan claim the deal will see the Be Quiet and Xilence portfolios strictly separated. Listan hopes to combine the expertise of both companies to help make it a power supply and cooling super-brand.
If Be Quiet’s strong presence in the European and North American markets is anything to go by we could soon see Xilence emerge as a much bigger brand under Listan’s leadership.
Image courtesy of eTeknix composite
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