News

Logitech Moving Away From Mouse Production

Logitech, one of the most popular and prolific computer peripheral producers in the world, is set to shift its focus away from mouse production, citing a sharp decline in demand. The manufacturer announced on Thursday that its operating profit fell by 34% for the first quarter of 2015 – an operating profit of approximately $14.5 million, compared to the $21.8 million of last year – with net sales down 4.7% to $467.2 million.

Its shift in strategy will see Logitech refocus on producing wireless speakers, videoconferencing peripherals, and video game controllers in order to offset the market’s sacrifice to the emergence of smartphones and tablets, as well as the growing popularity of laptops and netbooks with built-in mousepads.

The company has been struggling with slow sales growth for six of the past seven years, so a strategy revision to focus on other wireless technologies is long overdue, but in the meantime, Logitech Chief Executive Bracken Darrell warns that prices of its accessories will going up to offset the decline. “We are raising prices around the world [outside the US],” Darrell told Reuters. “The price increases will take effect in this quarter.” The prices of Logitech peripherals in Europe is set to increase by between 11% and 13% in the coming weeks.

Thank you Reuters for providing us with this information.

Image courtesy of Wikimedia.

Ashley Allen

Disqus Comments Loading...

Recent Posts

Electronic Arts Titles Played for Over 11 Billion Hours in 2024

Electronic Arts (EA) announced today that its games were played for over 11 billion hours…

2 days ago

Just 15% of Steam Gaming Time in 2024 Was Spent on New Releases

Steam's annual end-of-year recap, Steam Replay, provides fascinating insights into gamer habits by comparing individual…

2 days ago

STALKER 2 Gets Massive 110GB Patch With 1800+ Fixes

GSC GameWorld released a major title update for STALKER 2 this seeking, bringing the game…

2 days ago

Intel Unveils Core 200H Processors Based on the Previous Raptor Lake Refresh

Without any formal announcement, Intel appears to have revealed its new Core 200H series processors…

3 days ago

Ubisoft Reportedly Developing a New Quadruple A Game

Ubisoft is not having the best of times, but despite recent flops, the company still…

3 days ago

STALKER 2: Heart of Chornobyl Update 1.1 Fixes 1,800 Issues and Revamps A-Life 2.0

If you haven’t started playing STALKER 2: Heart of Chornobyl yet, now might be the…

3 days ago