Microsoft & Activision Blizzard Offer a New Deal With Ubisoft To Appease The UK’s CMA




/ 1 year ago
microsoft activision blizzard

Microsoft’s Acquisition of Activision Blizzard is still ongoing with the final hurdle being the UK’s Competition and Markets Authority which previously rejected the deal on concerns around competition in the Cloud Gaming space. Microsoft has now announced a new plan to hopefully appease the CMA which involves a deal with Ubisoft.

Microsoft And Ubisoft Cloud Gaming Deal

Microsoft shared a blog post recently that details their plans to hopefully appease the CMA’s concerns surrounding competition in the Cloud Gaming space and involves executing an agreement with Ubisoft to provide the cloud streaming rights for all current and new Activision Blizzard games to the company over a 15 year period. Microsoft hopes that the CMA will see this as an improved transaction over the previous one submitted to the CMA in 2022 and hopes that the CMA will approve this before the deadline of the deal on the 18th of October.

Benefits For Ubisoft

On Ubisoft’s end of this deal, they will pay for the streaming rights with a one-off payment through a market-based wholesale pricing mechanism and should offer them the opportunity to commercialize through the distribution of Actiblizz titles. Ubisoft will also have the opportunity to provide these games to cloud gaming services that aren’t operating on Windows.

This is an interesting move from Microsoft but if it goes well then that means we can finally stop hearing about this deal.


Topics: , , ,

Support eTeknix.com

By supporting eTeknix, you help us grow and continue to bring you the latest newsreviews, and competitions. Follow us on FacebookTwitter and Instagram to keep up with the latest technology news, reviews and more. Share your favourite articles, chat with the team and more. Also check out eTeknix YouTube, where you'll find our latest video reviews, event coverage and features in 4K!

Looking for more exciting features on the latest technology? Check out our What We Know So Far section or our Fun Reads for some interesting original features.

eTeknix Facebook eTeknix Twitter eTeknix Instagram eTeknix Instagram
  • Be Social With eTeknix

    Facebook Twitter YouTube Instagram Reddit RSS Discord Patreon TikTok Twitch
  • Features


Send this to a friend
})