Microsoft Targeting The Sale Of 16 Million Windows 8.1 Tablets Over Christmas




/ 11 years ago

Surface-2-FrontPaul Thurrott of WinSuperSite says that Microsoft are hoping to sell 16 million Windows 8.1 tablets over the holiday season this year.

To achieve this ambitious goal Microsoft believes it needs to reinvent how people perceive Windows devices, presumably through advertising and marketing. Microsoft’s steps for this year’s holiday season are to: “Sell 16 million Windows tablets, make touch mainstream, and improve the Windows retail experience.” Microsoft desperately needs to do this because Android and iOS are eating into its once dominant share of the global computing market.

Yet to achieve its targets for this holiday season Microsoft still has many problems to deal with. Consumer confusion about the variety of available operating systems is one of those big problems – consumers don’t know if they need Windows 8.1, Windows 8, Windows 7, Windows RT or Windows 8.1 RT. The shopping experience is another and Microsoft thinks buying a Windows PC (desktop, notebook or tablet) is just too confusing and daunting for consumers. It wants to work with big retailers (such as BestBuy) to simplify the process.

Whether Microsoft’s ambitious holiday plan will work remains to be seen, check out more details on Microsoft’s plans here.

Image courtesy of Microsoft


Topics: , , , , , , , ,

Support eTeknix.com

By supporting eTeknix, you help us grow and continue to bring you the latest newsreviews, and competitions. Follow us on FacebookTwitter and Instagram to keep up with the latest technology news, reviews and more. Share your favourite articles, chat with the team and more. Also check out eTeknix YouTube, where you'll find our latest video reviews, event coverage and features in 4K!

Looking for more exciting features on the latest technology? Check out our What We Know So Far section or our Fun Reads for some interesting original features.

eTeknix Facebook eTeknix Twitter eTeknix Instagram eTeknix Instagram
  • Be Social With eTeknix

    Facebook Twitter YouTube Instagram Reddit RSS Discord Patreon TikTok Twitch
  • Features


Send this to a friend
})