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Netflix Isn’t Against Offline Viewing

Netflix is a huge company, with price increases to help cover the increased traffic that people use with the HD streaming experience. In a recent call though Netflix may look at helping you watch those movies on the go while avoiding the data usage costs that come with offline viewing.

CEO Reed Hastings responded to questions about the possibility of letting its subscribers watch shows offline by saying that they would “keep an open mind on all this”. Part of the reason Hastings gives for this open approach is the “uneven set of networks” that Netflix is noticing as they expand to new areas of the world.

With Netflix’s Chief Product Officer, Neil Hunt, stating last year that they wouldn’t add the feature thanks to the “complexity [it brings] to your life”, directly followed by “with Amazon Prime”. Amazon Prime lets you download and stream shows, and with a new pricing model offering monthly subscriptions, Netflix may be changing their tone to help fight off the competition in the media streaming market.

With services like Sky Go, Amazon Prime and even BBC’s iPlayer letting you watch content offline, Netflix is one of the few services that doesn’t offer offline viewing, something that can often put people on or off services when their internet cuts out mid-show.

Gareth Andrews

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