Forget DMCAs, DRM, fines, and lawsuits: the best way to tackle piracy, as those in the know have been screaming for years, is to make content affordable and easily accessible. iTunes proved it was true for music back in 2003, and a new report from Sandvine shows that Netflix is doing it for film and TV. The report shows that Netflix accounts for 36.5% of all internet traffic in North America, while BitTorrent traffic has plummeted to a low of 6.3%.
Highlights of Sandvine’s findings include:
BitTorrent traffic has been falling for over 7 years; in 2008, torrents accounted for 33% of internet traffic, which fell to 22% by 2011. Legitimate video-on-demand services, such as Netflix, Hulu, and Amazon Prime Instant Video, seem to have successfully undermined illegal firesharing.
Last year, Sandvine’s Dan Deeth told Mashable, “People have shifted their activities to streaming over file sharing, Subscribers get quality content at a reasonable price and it’s dead simple to use, whereas torrenting or file sharing is a little more complicated.”
Thank you BGR for providing us with this information.
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