News

Nintendo’s Miitomo App Has Over 4 Million Users Monthly

Nintendo’s first foray into the realm of smartphone apps, Miitomo created a lot of fuss when it was first released last month. Even so, it managed to garner a surprisingly sizable userbase for a simple app based around Nintendo’s “Mii” characters, with SurveyMonkey estimating that over 4 million users who use the app at least once a month and as many as 1 million who use it daily.

Miitomo itself is an unusual experience, seeming more like a Mii-based social interaction platform than something that would truly be considered a game. The main focus of the app centers around the user-created Mii representation of themselves (or in many cases not), being able to answer questions, communicate with friends and take pictures with the Mii overlaid.

Even though at this early stage of its life, such a large amount of monthly users likely includes the curious who may never use it again, Miitomo is continuing to attract more users. Over the last week alone, Miitomo can be estimated to have had as many as 2.6 million downloads, being a constant fixture in the top downloaded lists on both Apple’s app store and the Google Play Store and having an average of 370,000 downloads every day. The demographic is split slightly towards Apple, with 2/3 of users being on Apple’s iOS and the remainder on Android.

Meanwhile, it may not be the most profitable of Nintendo’s ventures, but Miitomo is estimated to be making them $40,000 per day across both platforms, with the majority of this revenue coming from iOS users. This gives it an ARPDAU (Average Revenue Per Daily Active User) of 3-4 cents, which is respectable for a very casual mobile experience.

Whether Miitomo has the power to stay popular remains to be seen, but in coming weeks the true retention rate of the app could be discovered. Only time will tell whether Miitomo was Nintendo’s 15 minutes of mobile fame or a lasting force on the mobile platform, giving them reason to bring fully fledged Nintendo games to mobile.

Alexander Neil

Disqus Comments Loading...

Recent Posts

Nvidia’s GeForce RTX 5090 Possible Price Revealed

According to a new report, the GeForce RTX 5090 GPU will be very expensive. It…

9 hours ago

AMD Krackan Processor with 6 Zen 5 and Zen 5c Cores for Budget AI Laptops Leaked

A new AMD processor in the form of an engineering model has been leaked in…

9 hours ago

SK Hynix Begins Production of First 321-Layer NAND Chips

SK Hynix has claimed to be the first company to mass-produce 321-layer NAND memory chips.…

10 hours ago

Trust Gaming GXT 609 Zoxa 2.0 PC Speakers

SOUNDS GREAT – Full stereo sound (12W peak power) gives your setup a booming audio…

14 hours ago

PowerA Wired Controller for Nintendo Switch

Special Edition Yoshi design Ergonomic controller shape with Nintendo Switch button layout Detachable 10ft (3m)…

14 hours ago

Logitech G Saitek PRO Flight Rudder Pedals

Fluid Motion: These flight rudder pedals are smooth and accurate that enable precise control over…

14 hours ago