Digitimes reports that Nvidia is planning new GPUs and price cuts in its GTX 700 series to combat the launch of AMD’s R9 and R7 series of graphics cards. Firstly Nvidia is expected to provide price cuts across the whole range of GTX 700 series GPUs in order to compete with the new AMD graphics cards. Secondly, Nvidia is expected to released 1 to 2 new GPUs to defend the USD $149-249 market segment according to industry sources. That potentially means two new cards below the GTX 760 which comes in at around $249.
“The R7 250 is priced below US$89, the R7 260X is US$139, the R9 270X US$199 and the R9 280X US$299. The highest-end R9 290X is also expected to be at a competitive price point.”
The report also states that AMD’s highly competitive pricing should see them regain market share, that’s if Nvidia doesn’t respond well enough to prevent consumers jumping ship to AMD. AMD’s Matt Skynner believes AMD can regain 50% share in the graphics card market.
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