ASA Tackles Vloggers Misleading Advertising




/ 10 years ago

Screen Shot 2014-11-26 at 17.26.31

The UK’s Advertising Standards Agency has asked popular YouTube vloggers Dan and Phil to remove an ad for Oreo cookies, after it was found to be misleading.

The ad in question featured the pair competing with each other to see how quickly they could lick the filling from some Oreos. The ASA found however that the ad didn’t really appear to be an ad, possibly misleading viewers into believing Dan and Phil didn’t actually receive compensation for the video.

The video was never actually removed in the end, due to the fact that Dan and Phil complied with requests from ASA by placing an annotation on the video that reads “This is a paid for advertisement” (see below).

“In this case because the ads were on online video channels that were usually non-promotional, the commercial intent should have been made clear before viewers clicked on the content”. – The ASA.

The incident has raised the issue of advertisers using YouTube personalities without actually making it very clear that such content is advertising. The ASA says that this is misleading viewers and could damage the trust they hold in their favourite YouTubers.

Source: The Independent


Topics: , , , , , , ,

Support eTeknix.com

By supporting eTeknix, you help us grow and continue to bring you the latest newsreviews, and competitions. Follow us on FacebookTwitter and Instagram to keep up with the latest technology news, reviews and more. Share your favourite articles, chat with the team and more. Also check out eTeknix YouTube, where you'll find our latest video reviews, event coverage and features in 4K!

Looking for more exciting features on the latest technology? Check out our What We Know So Far section or our Fun Reads for some interesting original features.

eTeknix Facebook eTeknix Twitter eTeknix Instagram eTeknix Instagram
  • Be Social With eTeknix

    Facebook Twitter YouTube Instagram Reddit RSS Discord Patreon TikTok Twitch
  • Features


Send this to a friend
})