Overclockers UK Team up With GAME and Multiplay for eSport Zone

Overclockers UK is a company founded by gamers and for gamers, so it doesn’t really come as a surprise that they have teamed up with both GAME and Multiplay once again. This time, all three of them are in it together as they will open the first ever esports and competitive gaming zone in the Manchester Trafford Centre.

The launch demonstrates the potential of the partnership between GAME and Multiplay, bringing together the worlds of esports, competitive gaming and retail to add an entirely new dimension to the line-up of products and services for the gaming community. GAME will also be inviting publisher partners to use the zone to put on community events and promote the latest releases, cementing the retailer’s commitment to its community of gamers.

The gaming arena is located on the first floor and when you walk up the stairs you have no doubt what you’re entering. Gaming themed walls and a large sign reveal where you’re heading.

Once upstairs, you’ll be greeted by ten Overclockers gaming PCs as well as a Virtual Reality (VR) pof for the latest titles that take advantage of the cutting-edge technology.

The launch of this area is also celebrated with a host of in-store activities where you can win epic prizes, including Insomnia 58 tickets. Gamers can compete in a Rocket League tournament or take part in retro arcade high score challenge to put old school skill to the test.

Fred Prego, Marketing & Insight Director at GAME, said: “We are enormously excited to be launching our first dedicated, permanent in-store esports and competitive gaming zone, providing a new destination for gamers to come together to watch, play, socialise, discover and shop their favourite games.”

“For years, we’ve been dedicated to providing competitive gaming events for local gamers in our stores. Now, with this first of its kind space, we can take this to the next level – allowing us to deliver a regular programme of bespoke local esports competitions and social gaming events across a wide range of esports and other gaming titles, including Hearthstone, Counter Strike: Global Offensive, League of Legends and Minecraft.”

Craig Fletcher, Founder and CEO at Multiplay said:“The new space supports the Group’s ambition to become a leading provider of esports in the UK, and we’re excited to announce this first step in a wider strategy to add value to the retail experience at GAME. Overclockers, a leader in specialist PC hardware, has been a long-time partner of Multiplay. Together we’re aiming to create the most welcoming and social esports zone around.”

 

Phil Whitnall, GAME Trafford Store Manager said:“Manchester has a strong community of gamers so this is a great place to open our first permanent esports and competitive gaming zone. There’s nothing like it in the area so we’re excited to become the esports destination for gamers.”

Will you stop by the Manchester Trafford Centre and check out this new offering or would you do so if you lived close enough? Let us know in the comments.