When it comes to getting your name and brand out in there in the wide world, we typically see system integrators and computer hardware vendors advertising their presence through online ad campaigns on websites such as ourselves and through printed press such as tech magazines. There is, however another method of advertising that can reach a far greater audience in a fraction of the time that it takes a printed advert to get noticed – this is of course TV advertising.
Following their formation in 2003, PC Specialist are one of the few specialist vendors and system integrators out there to have used this method to reach out to the most people in the UK for entertainment purposes at any one time. With PC Specialist now topping the charts as the UK’s biggest and most successful system integrator, they are today launching their third TV advertising campaign to once again push their brand out to the UK market and will be seen on a number of channels including Channel 4. To assist in the production of the advert, PC Specialist has teamed up with Asus and Intel on the hardware side along with Ubisoft and EA on the gaming side to produce a thirty-second clip that coincides with the launch of two of the biggest games for 2014 – Titanfall and Watch_Dogs.
If that is not all, we are working closely with PC Specialist this year to bring to you reviews on some of the best gaming systems that they have to offer, be it a budget gaming system or a no reservation top end rig and this started off last week when I had a look at their mid range Vanquish 230XT. Whilst we are eager to see the advert appear on the TV ourselves, PC Specialist have been kind enough to upload the advert to Youtube for the world to see and share their support for this award-winning team.
[youtube]http://www.youtube.com/watch?v=T_t7UEbHEOA[/youtube]
It’s odd that for a second i thought the idea of a PC hardware company advertising on TV as ‘Dirty’ and selling out….
I’m not sure if that reveals more about me or the desktop hardware enthusiast scene as a whole.
I mean, we can be a pretty elitist bunch at the best of times and the idea of mass marketing on TV just doesn’t sit right for some reason. even though i know that it’s actually beneficial for all of us.