Playmute, the Dongle that Bypasses TV Commercials




/ 10 years ago

PlayMute

Commercials and adverts help fund content creation. It’s a practical business model, one that has endured since the advent of television – unless your name is the BBC – with the traditional, ever-present ad breaks. But we, as an audience, can choose not to watch commercials. While previously we’d have to resort to reading a magazine or even, God forbid, converse with family members in the same room, a new piece of hardware called Playmute is here to satiate your ravenous senses with more desirable content.

Playmute is a HDMI dongle, powered by Android, that plugs directly into your TV. When an ad break begins, all it takes is a clap, a click of the fingers, or a tap on the smartphone app – for either iPhone or Android – for Playmute to direct the user to more entertaining content, such as a YouTube video, listen to a song, or maybe your favourite social network to browse while you wait. So that you don’t miss anything when it returns after commercials, Playmute operates as PIP (picture-in-picture) so you monitor your show. Another clap, click, or snap later, and your programming resumes. The dongle also acts as a digital media player, beyond prescribed TV advertisements.

The project is currently running a Kickstarter. If it reaches its $100,000 target, Playmute units will start shipping in June next year, and then be available retail for $150.

Source: TNW


Topics: , ,

Support eTeknix.com

By supporting eTeknix, you help us grow and continue to bring you the latest newsreviews, and competitions. Follow us on FacebookTwitter and Instagram to keep up with the latest technology news, reviews and more. Share your favourite articles, chat with the team and more. Also check out eTeknix YouTube, where you'll find our latest video reviews, event coverage and features in 4K!

Looking for more exciting features on the latest technology? Check out our What We Know So Far section or our Fun Reads for some interesting original features.

eTeknix Facebook eTeknix Twitter eTeknix Instagram eTeknix Instagram
  • Be Social With eTeknix

    Facebook Twitter YouTube Instagram Reddit RSS Discord Patreon TikTok Twitch
  • Features


Send this to a friend
})