Ready Player One to Get Exclusive VR Tie-In Content

Steven Spielberg’s film adaptation of Ernest Cline’s dystopian sci-fi novel Ready Player One – a book which, as its name suggests, leans heavily on video game culture – is still a year away from release, but in the interim Warner Bros. is planning to release exclusive virtual reality tie-in content for the both HTC Vive VR system and a selection of mobile devices, via Viveport.

“The virtual reality world within Ready Player One is extremely advanced, sophisticated and engaging, and with Vive, we chose the best system to represent the future of VR. Vive is the perfect partner to bring that to life and also has the broadest reach to global markets for the use of VR in home, mobile and offline channels,” Blair Rich, President of Worldwide Marketing for Warner Bros. Pictures, said. “We’re delighted that HTC Vive will be partnering with Ready Player One and very excited to work with them leading up the movie’s release in Spring 2018.”

“Ready Player One is one of the most anticipated movies in the world, and has tremendous potential to engage and entertain the worldwide market, showcasing the transformative nature of VR, and what it can and will be,” Rikard Steiber, President of Viveport, added. “Vive is delivering on the promise of VR and continues to be the most advanced and immersive VR experience available to consumers, and we’re thrilled to be partnering with Warner Bros. to bring these experiences to consumers, on all platforms, around the globe.”

Ready Player One hits cinemas on 30^th March, 2018.