I visit Reddit every single time I’m on my desktop, which is, well, everyday. The community news site unveiled some very powerful numbers today, showing their traffic statistics. Reddit saw 3.8 billion page views and more than 46 million unique visitors in October alone, according to Reddit CEO Yishan Wong.
This is double the amount of views year-over-year, which is an impressive result. But, with huge increases in growth, comes strain on servers, strain on servers means more investment is needed. Not only are we looking at new servers, but new engineers and many more. The company now plan on sprucing up their Reddit Gold paid subscriptions to help out with these costs.
Yishan took the the company blog today, saying:
We have a choice to make: we can start running a bunch more ads, or we can give you, the community, more reasons to support the site with your own money through Reddit gold. Advertising will probably always be a part of our revenue, but we want to be ultimately beholden to you, the users.
Reddit Gold comes in a monthly fee of $3.99, or an annual $29.99 fee. Reddit Gold users get some perks, including the ability to load more comments automatically on a page, seeing new comments highlighted when returning to a page, the ability to disable display ads, and more. Reddit are also planning to bake in some new features, such as saving comments and filtering saved submissions by subreddit.
Source: VentureBeat
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