During the recent CES, many anticipated the launch of AMD‘s new Radeon RX 9000 Series graphics cards, which promised to introduce their latest RDNA 4 architecture. While AMD did unveil RDNA 4 and briefly showcased the Radeon RX 9070 and RX 9070 XT, the company did not share any specific features, release dates, or pricing details for these new models. This lack of information may be linked to the recent unveiling of NVIDIA’s RTX 50 Series.
NVIDIA’s RTX 50 Series Pricing Puts Pressure on AMD
According to rumors, AMD plans to adjust the pricing of its Radeon RX 9070 Series in response to NVIDIA’s pricing for their direct competitors, the RTX 5070 and RTX 5070 Ti, which are priced at $549 and $749, respectively. These competitive prices appear to have caught AMD off guard, as the Radeon RX 9000 Series was intended to offer a budget-friendly alternative.
RX 9070 Series
Reports suggest that vendors have already received the first batch of Radeon RX 9070 Series cards, albeit at a higher price than what AMD plans to set for its official launch. This price adjustment will be necessary to ensure competitiveness against NVIDIA’s offerings. However, until official pricing is announced, this remains speculation.
It is expected that AMD will soon provide the recommended pricing for these new graphics cards, allowing for a clearer comparison with NVIDIA’s solutions introduced at CES. For now, fans and tech enthusiasts must wait to see if the Radeon RX 9070 Series can provide a worthy, cost-effective alternative to NVIDIA’s RTX 50 Series.
