Micron Discontinuing Lexar Removable Storage Business




/ 7 years ago

Micron Discontinuing Lexar Removable Storage Business

Micron consumer products VP Jay Hawkins announced late Monday that they are soon discontinuing Lexar products. The decision is apparently based on the company focusing on higher value markets, rather than the retail space. The brand originally spun off from Cirrus Logic in 1996, until the acquisition by Micron Technology ten years later. Lexar’s current product portfolio includes memory cards, USB drives, card readers and storage drives.

The Future of the Lexar Brand

According to the company blog, Micron is looking to sell all or part of the Lexar business. The brand is still a strong contender in the market, and especially has a big following among photo professionals. Micron will continue to provide support to customers while all the transition to closing is happening. This also means that all Lexar products covered with a lifetime warranty will be invalid once the closing period is complete.

Micron Discontinuing Lexar Removable Storage Business

Micron has strong OEM ties and has huge business coming in from those revenue streams that render the consumer-oriented brand irrelevant. Since Micron is selling the Lexar brand off however, it may not be the end yet. At one time, the brand name is synonymous with USB flash drive via their JumpDrive products and is dominant in the market. For now, long time fans can celebrate in knowing they can probably get several products on the cheap. Their USB 3.0 card readers online are discounted for up to 30% off already for example.


Topics: , ,

Support eTeknix.com

By supporting eTeknix, you help us grow and continue to bring you the latest newsreviews, and competitions. Follow us on FacebookTwitter and Instagram to keep up with the latest technology news, reviews and more. Share your favourite articles, chat with the team and more. Also check out eTeknix YouTube, where you'll find our latest video reviews, event coverage and features in 4K!

Looking for more exciting features on the latest technology? Check out our What We Know So Far section or our Fun Reads for some interesting original features.

eTeknix Facebook eTeknix Twitter eTeknix Instagram eTeknix Instagram
  • Be Social With eTeknix

    Facebook Twitter YouTube Instagram Reddit RSS Discord Patreon TikTok Twitch
  • Features


Send this to a friend
})